“LOGOS ARE A GRAPHIC EXTENSION OF THE INTERNAL REALITIES OF A COMPANY.”

– Saul Bass

A BRAND is the perception of a company.

Your brand is what people think of when they think about you. It’s your reputation. Your values, your products, your marketing, your customer service. Everything people encounter when they interact with your company adds to their perception of you: your brand.

Branding is the effort to influence this perception. You can’t control what your customers might think. But you can do everything possible to make a great impression.

An “IDENTITY” is a brand’s set of visual elements.

A “LOGO” is a mark that represents a company.

Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier.

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